Tel No. (978) 297-0332

Fuel Oil / Propane

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Questions & Answers: Rollie Wireless Fuel Oil Tank Monitor

Question:  How does the Rollie wireless tank monitor work?

Answer:  It uses ultrasonic sound waves to determine exactly how much oil is in the tank.  The monitor checks the fuel level every 30 minutes and uses the customer’s  internet router  to report the number of gallons to our proprietary software.  Your computer system can easily access our website and use the information on a daily basis to efficiently schedule customer deliveries. 


Question:  What is required to install the monitor?

Answer:  You need three things:  A free hole, or bung, in the top of the tank, an internet router and an electrical outlet in reasonable proximity to the tank.


Question:  How difficult is it to install?

Answer:  The monitor can be installed in a matter of minutes.  First screw the monitor into a bung in the top of the tank and connect it to an electrical outlet.   Then connect the Ethernet Gateway to the internet using a free port in the customer’s router.  It’s as simple as that. 


Question:  Can the monitor work in any size tank?

Answer:  Yes, all standard size steel and Roth tanks are pre-programed into our software.  All you have to do is select the size you want and you’re good to go.  The program also allows you to enter special or custom tanks. 


Question:  How much does the monitor cost?

Answer:  The dealer price of the monitor itself is $89.  There is also a charge of $10 per year to access the data collected by our proprietary software.   An optional remote reader is also available for $99. 


Question:  How does your price compare with your competitors?

Answer:  Some of our competitors charge well over$100 for their monitor. However, the big difference is the access fee.  All of our competitors charge a minimum of 240% more than we do.  If you have 100 monitors in the field, those savings amount to $1,400 per year.


Question:  Where are the monitors manufactured? 

Answer:  Our monitors are designed and assembled at our plant in Orange, MA.     


Question:  How much experience does Rollie have with remote tank monitors?

Answer: Despite what some of our competitors would have you believe, this is not new technology.  We developed and used remote monitoring technology and software (originally for large cargo ships at sea) over 15 years ago. In order for it to be commercially viable, however, we needed an inexpensive way to get the data from the monitor to the internet.  With the advent of high speed internet in most American homes, we now have the bridge we need to transfer the data.


Question:  I use degree days to deliver to my automatic customers.  Why is this better?

Answer:  While degree days work reasonably well, there are a lot of variables which can dramatically throw off the accuracy of your delivery projections including the following:

  • Uncertainty as to when customers  turn their heat on and off for the season
  • Customers use or discontinue use  of supplement heat, such as a wood stove
  • Construction and/or an addition to the property
  • Use of a swimming pool heater
  • Customer reinsulates or replaces old windows
  • Additional people move in or out of the property
  • Customer takes a delivery from another oil company
  • Customer installs smart or setback thermostats
  • Customer goes on vacation and turns the heat  down

Angus Energy and Warm Thoughts Communications recently released the results of a study they did of more than 500,000 deliveries,over two winters, to automatic delivery customers with 275 gallon tanks.  This study encompassed 17 companies of various sizes located throughout the northeast.  The company with the highest average delivery was 166 gallons and the average of all 17 companies was 148 gallons.  Furthermore, 41% of the deliveries where potentially problematic, since they were more than 210 gallons or less than 130 gallons.

With a wireless tank monitor you know exactly how much oil is in each customer’s tank.  That means you can deliver 190 gallons (or whatever your target delivery is) in a 275 gallon tank every time. 


Question:  If I install wireless tank gauges in the homes of all my customers with automatic delivery how much money can I save?

Answer:  Depending upon your customer base and service area, the cost of delivering home heating oil is generally between 18 and 26 cents per gallon.  By making your deliveries more efficient, we believe that the use of wireless tank monitors will, on average, allow you to make a minimum of one less delivery to each customer over the course of the year.  The Angus / Warm Thoughts study concluded that,on average, the use of a tank monitor could reduce the number of deliveries to each customer by 1.5 per year.

Let’s assume that your average customer uses 800 gallons per year and that you are making 5 deliveries to that customer each year.  If you are able to cut the number of deliveries to 4, that’s a 20% reduction in deliveries and delivery costs.  Here are the numbers for that customer:

Cost of Rollie Wireless Tank Monitor in year 1 ($89 + $10) =                                                             $99

Average delivery cost per customer per year (800 gallons x 22 cents per gallon) =               $176

Savings per year from use of Rollie Wireless Tank Monitor ($176 x 20 percent) =                           $35.20

Based on these numbers the payback period is 2.5 years ($89 / $35.20) and the return on investment is 40% ($35.20 / $89) in year one and 28.3% ($35.20 - $10 /$89) in all subsequent years.   While those numbers are impressive, we believe that the savings are much greater for two reasons:

  • You’ll avoid having to absorb significant extra costs when a customer runs out of oil.
  •  The extra marginal deliveries you need to make without the wireless monitor cost more than the other deliveries.  Those last deliveries are the ones where you‘ll likely be paying your driver overtime or need to purchase and run an additional truck. 


Question:  Can my customer access the tank reading being provided by the wireless monitor?

Answer:  Yes, but only if you allow them to.  This information can be accessed by the customer in one of two ways.  They can purchase the optional remote tank reader or access the data over the internet on a computer, tablet or smartphone.  Either way,if they want access to the data,you should charge them for it, turning it into a profit center for your business and further increasing the rate of return on your investment. 


Question:  How should I market the monitors to my customers?

Answer:  We suggest that you give the monitors to your automatic delivery customers.  What other investment can you make that will give you an average rate of return of over 30%?  For will call customers, you should mark the monitors up and sell them. 


Question:  Why should I purchase wireless tank monitors from Rollie instead of a competitor?

Answer:  There are 3 reasons to use Rollie as your wireless tank monitor provider:

  • We have more experience with this technology than anyone in the business.
  • We design and assembly each monitor we sell.  Our competitors outsource those functions.
  • We’ll save you a lot of money.  Our annual charge for each monitor in the field is a minimum of 240% less than any of our competitors. 



Question:  How can I get started or get more information?

Answer:  Call 978-297-0332 or email info@rollietechnology.com to get started today!


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Questions & Answers:  Rollie Wireless Propane Tank Monitor

Question:  How does the Rollie wireless propane tank monitor work?

Answer:  The monitor connects to the propane tank gauge to determine exactly how much propane is in the tank.  It checks the fuel level every 6 hours and uses the internet router in the customer’s home to report the number of gallons to our proprietary software.  Your computer system can easily access our website and use the information on a daily basis to efficiently schedule customer deliveries. 


Question:  What is required to install the monitor?

Answer:  You need two things:  A propane tank with a remote ready dial gauge and an internet router.


Question:  How difficult is it to install?

Answer:  The monitor can be installed in a matter of minutes.  First you mount the monitor and connect it to the propane tank gauge using the cable we supply.  Then connect the Ethernet Gateway to a free port of the customer’s internet router.  It’s as simple as that. 


Question:  Can the monitor work in any size tank?

Answer:  Yes, all standard size propane tanks are pre-programed into our software.  All you have to do is select the size you want and you’re good to go.


Question:  How much does the monitor cost?

Answer:  The dealer price of the monitor itself is $119.  There is also a charge of $10 per year to access the data collected by our proprietary software.   An optional remote reader is also available for $119. 


Question:  How does your price compare with your competitors?

Answer:  Some of our competitors charge well over $150 for their monitor. However, the big difference is the access fee.  All of our competitors charge a minimum of 240% more than we do.  If you have 100 gauges in the field, those savings amount to $1,400 per year.


Question:  Where are the monitors manufactured? 

Answer:  Our monitors are designed and assembled at our plant in Orange, MA.     


Question:  How much experience does Rollie have with remote tank monitors?

Answer:  Despite what some of our competitors would have you believe, this is not new technology.  We developed and used remote monitoring technology and software (originally for large cargo ships at sea) over 15 years ago. In order for it to be commercially viable, however, we needed an inexpensive way to get the data from the monitor to the internet.  With the advent of high speed internet in most American homes, we now have the bridge we need to transfer the data.


Question:  I use degree days to deliver to my automatic customers.  Why is this better?

Answer:  While degree days work reasonably well, there are a lot of variables which can dramatically throw off the accuracy of your delivery projections including the following:

  • Uncertainty as to when customers  turn their heat on and off for the season
  • Customers use or discontinue use  of supplement heat, such as a wood stove
  • Construction and/or an addition to the property
  • Use of a swimming pool heater, fireplace, propane oven or dryer 
  • Customer reinsulates or replaces old windows
  • Additional people move in or out of the property
  • Customer takes a delivery from another company
  • Customer installs smart or setback thermostats
  • Customer goes on vacation and turns the heat  down 


Question:  If I install wireless tank monitors in the homes of all my customers with automatic delivery how much money can I save?

Answer:  Depending upon your customer base and service area, the cost of delivering propane is generally between 25 and 35 cents per gallon.  By making your deliveries more efficient, we believe that the use of wireless tank monitors will, on average, allow you to make a minimum of one less delivery to each customer over the course of the year. 

 Let’s assume that your average customer uses 1000 gallons per year and that you are making 5 deliveries to that customer each year.  If you are able to cut the number of deliveries to 4, that’s a 20% reduction in deliveries and delivery costs.  Here are the numbers for that customer:

Cost of Rollie Wireless Tank Monitor in year 1 ($119 + $10) =                                                          $129

Average delivery cost per customer per year (1000 gallons x 30 cents per gallon) =                    $300

Savings per year from use of Rollie Wireless Tank monitor ($300 x 20 percent) = $60

Based on these numbers the payback period is 2.15 years ($129 / $60) and the return on investment is 46.5% ($60 / $129) in year one and 38.8% ($60 - $10 /$129) in all subsequent years.   While those numbers are impressive, we believe that the savings are much greater for two reasons:

  • You’ll avoid having to absorb significant extra costs when a customer runs out of propane.
  •  The extra marginal deliveries you need to make without the wireless monitor cost more than the other deliveries.  Those last deliveries are the ones where you‘ll likely be paying your driver overtime or need to purchase and run an additional truck. 


Question:  Can my customer access the tank reading being provided by the wireless monitor?

Answer:  Yes, but only if you allow them to.  This information can be accessed by the customer in one of two ways.  They can purchase the optional remote tank reader or access the data over the internet on a computer, tablet or smartphone.  Either way, if they want access to the data, you should charge them for it, turning it into a profit center for your business and further increasing the rate of return on your investment. 


Question:  How should I market the monitors to my customers?

Answer:  We suggest that you give the monitors to your automatic delivery customers.  What other investment can you make that will give you an average rate of return of over 38%? 


Question:  Why should I purchase wireless tank monitors from Rollie instead of a competitor?

Answer:  There are 3 reasons to use Rollie as your wireless tank monitor provider:

  • We have more experience with this technology than anyone in the business.
  • We design and assembly each monitor we sell.  Our competitors outsource those functions.
  • We’ll save you a lot of money.  Our annual charge for each monitor in the field is a minimum of 240% less than any of our competitors. 


Question:  How can I get started or get more information?

Answer:  Call 978-297-0332 or email info@rollietechnology.com to get started today!